BeaconBack to the landing page

The Claim Board

65 consumer categories. Nobody is answering in 43 of them.

Every row is a category a brand could be answering in. The three columns are the flagship assistants, because that is where the evidence is today. The same connection is built to reach Perplexity, Copilot and commerce surfaces like Shopee and Lazada as each platform’s programme opens.

  • 65Categories tracked
  • 22With anyone in them
  • 43Still open
  • 37Entries with a reference

By assistant that is ChatGPT 17, Claude 12 and Gemini 2. An empty square means no brand in the market has been captured answering there. Beacon runs its own prototypes on all three assistants, and a prototype is not a claim on a category, so none of them are counted here.

Three categories nobody has taken

Large, everyday categories with nobody answering in them on any assistant. Each one goes to its row on the board.

Everything taken so far37 tiles

31 of the 195 squares on this board have anyone in them. Below is every entry with a reference behind it. Some squares hold more than one brand, and each tile goes to its own row.

  • Booking.com, Travel & accommodation. Ask in ChatGPT. Go to the board row.
  • Expedia, Travel & accommodation. Ask in ChatGPT. Go to the board row.
  • Zillow, Real estate. Ask in ChatGPT. Go to the board row.
  • Spotify, Music & audio. Ask in ChatGPT. Go to the board row.
  • Instacart, Grocery & delivery. Ask in ChatGPT. Go to the board row.
  • Canva, Design & creation. Ask in ChatGPT. Go to the board row.
  • Figma, Design & creation. Ask in ChatGPT. Go to the board row.
  • Picsart, Design & creation. Ask in ChatGPT. Go to the board row.
  • Virgin Atlantic, Airlines. Ask in ChatGPT. Go to the board row.
  • Ryanair, Airlines. Ask in Claude. Go to the board row.
  • trivago, Travel & accommodation. Ask in Claude. Go to the board row.
  • Viator, Tours & experiences. Ask in Claude. Go to the board row.
  • Tubi, Streaming & video. Ask in ChatGPT. Go to the board row.
  • Shazam, Music & audio. Ask in ChatGPT. Go to the board row.
  • Fever, Events & ticketing. Ask in Claude. Go to the board row.
  • Ticketmaster, Events & ticketing. Ask in ChatGPT. Go to the board row.
  • Domino's India, Coffee & QSR. Ask in Claude. Go to the board row.
  • Zomato, Restaurants & delivery. Ask in Claude. Go to the board row.
  • Shopee, Marketplaces. Ask in ChatGPT. Go to the board row.
  • Etsy, Marketplaces. Ask in ChatGPT. Go to the board row.
  • Fresha, Beauty & wellness bookings. Ask in Claude. Go to the board row.
  • Checkatrade, Home services. Ask in Claude. Go to the board row.
  • TurboTax, Tax & personal finance. Ask in Claude. Go to the board row.
  • Uber, Ride hailing. Ask in ChatGPT and Claude. Go to the board row.
  • Uber Eats, Restaurants & delivery. Ask in Claude. Go to the board row.
  • Tripadvisor, Travel & accommodation. Ask in Claude. Go to the board row.
  • Hilton, Travel & accommodation. Ask in ChatGPT. Go to the board row.
  • Eurostar, Rail travel. Ask in ChatGPT. Go to the board row.
  • Grubhub, Restaurants & delivery. Ask in ChatGPT. Go to the board row.
  • Lowe's, DIY & home improvement. Ask in ChatGPT. Go to the board row.
  • ASOS, Fashion. Ask in ChatGPT. Go to the board row.
  • Prada, Fashion. Ask in ChatGPT. Go to the board row.
  • Klarna, Payments & cards. Ask in ChatGPT. Go to the board row.
  • Peloton, Fitness. Ask in ChatGPT. Go to the board row.
  • AllTrails, Sport & outdoors. Ask in Claude. Go to the board row.
  • Taskrabbit, Home services. Ask in Claude. Go to the board row.
  • Adobe, Design & creation. Ask in Claude. Go to the board row.

The board

Four states, and the difference between them is the whole point of publishing this.

  • Live captureCaptured answering from inside the assistant. The strongest claim on this page.
  • Observed rolloutAssistant-facing work on the platform side, with a reference attached.
  • ReportedOn the record, with no dated reference attached yet. Not published as evidence.
  • UnclaimedNo brand in the market is answering from inside this category on this assistant.
Family
State

65 of 65 categories shown · 22 taken so far

Consumer categories by assistant. Each cell says whether a brand is answering from inside that assistant in that category.
CategoryChatGPT17 of 65 takenClaude12 of 65 takenGemini2 of 65 taken
Home & living1 of 9 taken
Kitchen appliancesNobody yetUnclaimedUnclaimedUnclaimed
Large home appliancesUnclaimedUnclaimedUnclaimed
Personal care devicesUnclaimedUnclaimedUnclaimed
FurnitureUnclaimedUnclaimedUnclaimed
DIY & hardwareRolling outLowe'sUnclaimedUnclaimed
Garden & outdoorUnclaimedUnclaimedUnclaimed
Home energy & solarUnclaimedUnclaimedUnclaimed
Smart homeUnclaimedUnclaimedUnclaimed
Cleaning & householdUnclaimedUnclaimedUnclaimed
Mobility1 of 7 taken
AutomotiveNobody yetUnclaimedUnclaimedUnclaimed
EV chargingUnclaimedUnclaimedUnclaimed
Servicing & partsUnclaimedUnclaimedUnclaimed
Car rentalUnclaimedUnclaimedUnclaimed
Ride hailingRolling outUberRolling outUberUnclaimed
Cycling & micromobilityUnclaimedUnclaimedUnclaimed
Motor insuranceUnclaimedUnclaimedUnclaimed
Health & beauty2 of 11 taken
SkincareNobody yetUnclaimedUnclaimedUnclaimed
Colour cosmeticsUnclaimedUnclaimedUnclaimed
HaircareUnclaimedUnclaimedUnclaimed
FragranceUnclaimedUnclaimedUnclaimed
Over-the-counter healthUnclaimedUnclaimedUnclaimed
SupplementsUnclaimedUnclaimedUnclaimed
Oral careUnclaimedUnclaimedUnclaimed
Eyewear & eyecareUnclaimedUnclaimedUnclaimed
Fitness & wearablesRolling outPelotonUnclaimedUnclaimed
Clinics & primary careUnclaimedUnclaimedUnclaimed
Beauty & wellness bookingsUnclaimedRolling outFreshaUnclaimed
Food & drink3 of 9 taken
Coffee & QSRReportedStarbucksRolling outDomino's IndiaReportedBurger King, Popeyes, Tim Hortons
Grocery & deliveryLiveInstacartUnclaimedUnclaimed
Meal kitsUnclaimedUnclaimedUnclaimed
Restaurants & bookingRolling outGrubhubRolling outZomato, Uber EatsUnclaimed
Packaged foodUnclaimedUnclaimedUnclaimed
Soft drinks & waterUnclaimedUnclaimedUnclaimed
Beer, wine & spiritsUnclaimedUnclaimedUnclaimed
Pet food & suppliesUnclaimedUnclaimedUnclaimed
Baby & infantUnclaimedUnclaimedUnclaimed
Travel4 of 6 taken
Travel & accommodationLiveBooking.com, Expedia, HiltonRolling outtrivago, TripadvisorUnclaimed
AirlinesRolling outVirgin AtlanticRolling outRyanairReportedTurkish Airlines
Rail & coachRolling outEurostarUnclaimedUnclaimed
CruiseUnclaimedUnclaimedUnclaimed
Tours & attractionsUnclaimedRolling outViatorUnclaimed
Travel insuranceUnclaimedUnclaimedUnclaimed
Money2 of 7 taken
Retail bankingUnclaimedUnclaimedUnclaimed
Cards & paymentsRolling outKlarnaUnclaimedUnclaimed
Investing & brokerageUnclaimedUnclaimedUnclaimed
Home & contents insuranceUnclaimedUnclaimedUnclaimed
Mortgages & lendingUnclaimedUnclaimedUnclaimed
Telco & broadbandUnclaimedUnclaimedUnclaimed
Tax & personal financeUnclaimedRolling outTurboTaxUnclaimed
Media & leisure5 of 7 taken
Music & audioLiveSpotify, ShazamUnclaimedUnclaimed
Film & televisionRolling outTubiUnclaimedUnclaimed
GamesUnclaimedUnclaimedUnclaimed
News & publishingUnclaimedUnclaimedUnclaimed
Live events & ticketingRolling outTicketmasterRolling outFeverUnclaimed
Sport & clubsUnclaimedRolling outAllTrailsUnclaimed
Design & creationRolling outCanva, Figma, PicsartRolling outAdobeUnclaimed
Retail & services4 of 9 taken
Real estateLiveZillowUnclaimedUnclaimed
Fashion & footwearRolling outASOS, PradaUnclaimedUnclaimed
Consumer electronicsUnclaimedUnclaimedUnclaimed
MarketplacesRolling outShopee, EtsyUnclaimedUnclaimed
Parcels & logisticsUnclaimedUnclaimedUnclaimed
Education & coursesUnclaimedUnclaimedUnclaimed
Energy retailUnclaimedUnclaimedUnclaimed
Jobs & recruitmentUnclaimedUnclaimedUnclaimed
Home servicesUnclaimedRolling outCheckatrade, TaskrabbitUnclaimed

GeneratedEvery square above is read from one dated ledger file. Nothing on this board is typed by hand, and the landing page’s proof rail reads the same file.

The Claim Board. https://beacon.evaa.sg/claimed · plain text at https://beacon.evaa.sg/claimed.txt

Reported5 entries are published as “reported”: Starbucks, Turkish Airlines, Burger King, Popeyes, Tim Hortons. These are platform-side rollouts we have not captured answering in-session and have not attached a dated reference to. They are on the board because leaving them off would under-report the market, and they are weaker than a capture because that is what they are. Send us a reference and they move.

The board is generated from a single dated ledger file. The same file feeds the proof rail on the landing page, so the two can never disagree. A plain-text mirror lives at /claimed.txt and the machine-readable summary at /llms.txt.

Something taken that is not on here? sc@evaa.sg.