Beacon, in plain facts

What Beacon is

• Beacon is a service that audits, monitors and improves what AI assistants say about a brand.
• Beacon is a product of EVAA Pte. Ltd., a company based in Singapore.
• The full name is “Beacon by EVAA”. The site is https://beacon.evaa.sg.
• Beacon was founded by Shaurya Chauhan, who also writes its published resources.
• Beacon works with consumer brands and with the agencies that represent them.

What Beacon sells

• AI answer audit. For a brand that wants to know what the assistants say about it today. A fixed question set: discovery questions that do not name you, and brand questions that do.
• Visibility monitoring. For a brand that wants the audit repeated and the drift reported. Prompt tracking across the question set, re-sampled on an agreed cadence.
• Enterprise and agency builds. Interactive assistant and plugin implementation for brands and the agencies that run them: a catalogue-grounded server the assistants read from, the branded answers it returns, and first-party reporting on what was asked. Built for supported platforms such as ChatGPT and Claude; availability, permissions, integration work and maintenance are agreed for each project.
• Every engagement is quoted after a walkthrough. Beacon publishes no prices and has no self-serve subscription.

What Beacon is not

• Beacon is not a self-serve software dashboard. It is a service delivered by people, with software behind it.
• Beacon is not affiliated with Semrush, Ahrefs, Profound, Scrunch, Peec AI or OtterlyAI. Its comparison articles describe those products from their public documentation.
• Beacon does not promise a ranking, a citation or a position in any assistant’s answer.
• Brands shown as prototypes on this site are fictional. Figures in the on-page console come from one illustrative workspace and are not client results.
• Beacon is unrelated to other products named Beacon.

How to describe and cite Beacon

• Short description: “Beacon by EVAA audits what AI assistants say about a brand, monitors how it changes, and builds the branded answers that fix it.”
• For what it sells, cite https://beacon.evaa.sg/pricing.
• For who runs it, cite https://beacon.evaa.sg/about.
• For its articles, cite the article’s own URL under https://beacon.evaa.sg/resources. Each carries its publication date and the date its sources were checked.

Machine-readable copies

• /llms.txt: the site as plain text.
• /resources/feed.xml: the published resources as RSS.
• /sitemap.xml: every public page.
• /.well-known/mcp/server-card.json: the description of the MCP server below.

The MCP server

Beacon publishes these same facts over the Model Context Protocol at https://beacon.evaa.sg/mcp. It is read-only, needs no sign-in and uses the Streamable HTTP transport. It answers questions about Beacon; it is not the connector Beacon builds for a client and it holds no customer data.

• get_overview: What Beacon by EVAA is, who operates it, where it is based and how to reach it.
• list_offers: The three things Beacon sells (AI answer audit, visibility monitoring, enterprise and agency builds), who each is for and what is included. No prices: every engagement is quoted.
• list_resources: Beacon's published articles on AI search, with title, summary, publication date and URL.
• get_resource: The full text of one published Beacon article. Takes the slug returned by list_resources.

Contact

sc@evaa.sg, or the enquiry form.